![]() If you’re wondering, search engines are smart enough now to put those words together into two phrases: “freelance biopharma writer” and ‘freelance healthcare writer.” With just a few additional words, Tolu has greatly improved her odds of topping a relevant search.Īs a bonus, adding a few more key words also allows her to connect with her ideal clients, instead of anybody-and-everybody, saving her time on tire-kickers. You need longer phrases that you have a shot at getting on top of a search for, and that have the bonus of better qualifying your prospect. These single-word keywords are waaaay too popular and difficult to rank for. What’s wrong with this simple headline? It has no keyword phrase you’ll ever be able to rank for on a search. ![]() Most freelance writers’ headlines look much like this: Finding good keyword phrases to put in your headline is Job One. They want to say they’re a business owner or independent contractor, for instance.Īdd it to the front of your profile, as you see my frequent co-coach and teaching partner Mandy Ellis doing here:Īs I said up top, the words in your headline are key for ranking well on search engines. Yes, many writers don’t like the word ‘freelance,’ and want to use another phrase instead. Your time will be wasted by many recruiters and HR managers looking to fill a position. If your headline doesn’t say you prefer to freelance… We freelance writers are a bit of an outlier, though our numbers are rising (as evidenced by the growing number of LinkedIn job ads for freelancers). Thing to know: Most people on LinkedIn are either recruiters trying to place people in full time jobs… or they’re people looking for their next full-time job. There’s one word that most freelance writers seem to leave out of their headline that could really help them connect with their best clients. Let’s look at the important things to include first: Are you freelancing? So you want to choose what you say carefully. Let’s run down what to put in your LinkedIn headline (and not), and the style guidelines that make you look pro: What to include in your LinkedIn headlineĪs I said, this is precious real estate. And it just takes a few minutes to improve your headline - once you know the best practices to follow. Make good use of your LinkedIn headline, and you could wake up to leads in your inbox each week.
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